CSL Seqirus
HPV Health Awareness Campaign
I collaborated with CSL Seqirus to promote the importance of HPV vaccination within the Chinese community in Australia. I was responsible for all visual and copywriting concepts for this project. Using objects like peaches, bananas, and umbrellas as playful metaphors, I addressed intimate health issues to engage young men and women on social media and raise awareness.
This series became the CSL’s highest-performing ads in therms of click-through rates within 2 years.