SXSW SYDNEY 2025

music festival assets

For SXSW Sydney 2025, I created a fresh and expressive design system tailored to the music festival stream. The assets span across static and motion posters, artist frames, T-shirts, and paid social media posts — all crafted to amplify the bold, eclectic vibe of the music event.

Nestlé China

TVC Storyboard concept

This is a TVC campaign for Nestlé coffee’s Yunnan series coffee bean collection. I was responsible for developing the initial concept and translating it into a storyboard and poster, which serve as one of the options proposed by our creative team to the client.

CSL Seqirus

HPV Health Awareness Campaign

I collaborated with CSL Seqirus to promote the importance of HPV vaccination within the Chinese community in Australia. I was responsible for all visual and copywriting concepts for this project. Using objects like peaches, bananas, and umbrellas as playful metaphors, I addressed intimate health issues to engage young men and women on social media and raise awareness.

This series became the CSL’s highest-performing ads in therms of click-through rates within 2 years.

Graphic design

logo | poster | social media post

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