These projects involve the campaign art direction and graphic design for Nutricia’s leading child nutrition brands, including Aptamil, Aptagrow, and Karicare. Designed for a cross-cultural marketing strategy, the comprehensive online and offline campaign assets were meticulously tailored to resonate with both the Australian local market and the Chinese-speaking community. The creative execution focused on translating each brand's unique identity into culturally relevant visual languages, ensuring high-fidelity results from digital screens to retail environments.

Services:

• Campaign Art Direction & Graphic Design

• Cross-Cultural Visual Localization (AU Local & Chinese Community)

• Print Production & Pre-press Management

Key Deliverables:

• Key Visual (KV) Posters

• Social Media Posts (WeChat, Xiaohongshu, etc.)

• Experiential Event Design & Signage

• In-store Displays & Offline Marketing Assets (Print-Ready Files)