This project covers the end-to-end creative video production and social media content creation for Uniqlo Australia’s official Instagram Reels and TikTok channels. The visual strategy focused on transforming basic product displays into engaging, trend-driven short-form videos. By combining creative styling with dynamic visual storytelling, the content effectively highlights seasonal wardrobe lookbooks, in-store collections, and the technical fabric features unique to Uniqlo's apparel lines.

Team & Responsibilities:

• Liz Wang: Creative Concept Development, Storyboarding, Videography & Post-Production Editing

• Stella Zheng & Melody Neang: Video Copywriting

Key Deliverables:

• Creative Social Media Videos (Optimized for Instagram Reels & TikTok)

• In-store Product Display & Feature-focused Videos

• Model Styling & Trend-driven Lookbook Content