Creative Projects
Nestlé China
TVC Storyboard concept
This is a TVC campaign for Nestlé coffee’s Yunnan series coffee bean collection. I was responsible for developing the initial concept and translating it into a storyboard and poster, which serve as one of the options proposed by our creative team to the client.
Shot 1: coffee beans converge from all directions.
Shot 2: The coffee beans gather at the center of the frame, seemingly engaged in a discussion.
Shot 3: The Coffee beans reach an agreement and then align themselves neatly in a row.
Shot 4: A musical staff emerges on the canvas, and the coffee beans dance along the staff to the rhythm of the soundtrack.
Shot 5: Each coffee bean sprouts a small tail, transforming into musical notes! Together, they compose a traditional Yunnan China folk melody.
Shot 6: The musical notes lift off from the staff, floating gracefully into the air.
Shot 7: The notes spin in the air before free=falling into a coffee cup.
Shot 8 (LAST): The steam from the coffee forms the campaign's theme word- "感“-”feel“.
Graphic design
logo | poster | social media post